Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings /

Bibliographic Details

Main Author:	Wübben, Markus
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, [2008]
Edition:	1st ed.
Series:	Applied marketing science/Angewandte Marketingforschung. Gabler Edition Wissenschaft.
Subjects:	Kundenmanagement. Consumer satisfaction. Customer services. Electronic books.
Online Access:	Connect to the full text of this electronic book Inhaltsverzeichnis