Cover Image

Brands and brand management : critical perspectives on business and management /

Bibliographic Details
Other Authors: Elliott, Richard H.
Format: Book
Language:English
Published: London ; New York : Routledge, 2009.
Series:Critical perspectives on business and management.
Subjects:
Product management.
Brand name products > Management.
Corporate image.
Corporations > Public relations.
Merkartikelen.
Merknamen.
Management.
Table of Contents:
  • v. 1. The Evolution of brands : from signals of quality to storehouses of trust
  • v. 2. Measuring and managing brands
  • v. 3. Corporate brands and corporate reputation
  • v. 4. Cross-cultural and critical perspectives on brands.