Brands and brand management : critical perspectives on business and management /

Bibliographic Details
Other Authors:	Elliott, Richard H.
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2009.
Series:	Critical perspectives on business and management.
Subjects:	Product management. Brand name products > Management. Corporate image. Corporations > Public relations. Merkartikelen. Merknamen. Management.

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