Brands and brand management : critical perspectives on business and management /

Bibliographic Details
Other Authors:	Elliott, Richard H.
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2009.
Series:	Critical perspectives on business and management.
Subjects:	Product management. Brand name products > Management. Corporate image. Corporations > Public relations. Merkartikelen. Merknamen. Management.

Description
Physical Description:	4 volumes : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780415433242 (set, hardback) 041543324X (set, hardback) 9780415433259 (v. 1, hardback) 0415433258 (v. 1, hardback) 9780415433266 (v. 2, hardback) 0415433266 (v. 2, hardback) 9780415433273 (v. 3, hardback) 0415433274 (v. 3, hardback) 9780415433280 (v. 4, hardback) 0415433282 (v. 4, hardback)