RFID : improving the customer experience : one-to-one marketing in real time /

Bibliographic Details
Main Author:	Brazeal, Mickey
Format:	Book
Language:	English
Published:	Ithaca, N.Y. : Paramount Market Publishing, [2009]
Subjects:	Relationship marketing > Data processing. Product management > Data processing. Radio frequency identification systems. Customer relations > Technological innovations. Marketing > Technological innovations.

Description
Physical Description:	vii, 264 pages ; 23 cm.
Bibliography:	Includes bibliographical references (pages 250-255) and index.
ISBN:	0980174538 9780980174533