RFID : improving the customer experience : one-to-one marketing in real time /

Bibliographic Details
Main Author:	Brazeal, Mickey
Format:	Book
Language:	English
Published:	Ithaca, N.Y. : Paramount Market Publishing, [2009]
Subjects:	Relationship marketing > Data processing. Product management > Data processing. Radio frequency identification systems. Customer relations > Technological innovations. Marketing > Technological innovations.

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