Cover Image

All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /

Bibliographic Details
Main Author: Cusick, William J.
Format: Book
Language:English
Published: New York : American Management Association, [2009]
Subjects:
Consumers.
Consumers > Attitudes.
Description
Physical Description:x, 229 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780814414217
0814414214