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All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /

Bibliographic Details
Main Author: Cusick, William J.
Format: Book
Language:English
Published: New York : American Management Association, [2009]
Subjects:
Consumers.
Consumers > Attitudes.

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Holdings details from Remote Storage
Call Number: HF5415.32 .C87 2009
 
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HF5415.32 .C87 2009 Available