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Connective branding : building brand equity in a demanding world /

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Bibliographic Details
Main Author: Fisher-Buttinger, Claudia
Other Authors: Vallaster, Christine, 1971-
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2008]
Subjects:
Brand name products > Management.
Brand name products > Valuation > Management.
Branding (Marketing)
Corporate image.
Description
Physical Description:xxi, 358 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470512401 (alk. paper)
0470512407 (alk. paper)