Connective branding : building brand equity in a demanding world /

Bibliographic Details
Main Author:	Fisher-Buttinger, Claudia
Other Authors:	Vallaster, Christine, 1971-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, [2008]
Subjects:	Brand name products > Management. Brand name products > Valuation > Management. Branding (Marketing) Corporate image.

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