Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /

Bibliographic Details

Main Author:	Andersen, Henrik, 1953-
Other Authors:	Ritter, Thomas, 1970-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
Subjects:	Customer relations. Marketing.