Cover Image

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

Bibliographic Details
Main Author: Holtz, Shel
Corporate Author: International Association of Business Communicators
Other Authors: Havens, John C.
Format: Book
Language:English
Published: San Francisco, CA : Jossey-Bass, [2009]
Edition:1st ed.
Subjects:
Customer relations > Management.
Social media.
Interactive marketing.
Business communication > Blogs.
Internet marketing > Management.
Description
Item Description:"IABC, International Association of Business Communicators."
Physical Description:xiv, 297 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 277-281) and index.
ISBN:9780470293706 (cloth)
0470293705 (cloth)