The global brand : how to create and develop lasting brand value in the world market /

Bibliographic Details

Main Author:	Hollis, Nigel
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2008.
Edition:	1st ed.
Subjects:	Brand name products. Branding (Marketing)
Online Access:	Contributor biographical information Publisher description