Product experience /

The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas...

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Bibliographic Details

Corporate Author:	ScienceDirect (Online service)
Other Authors:	Schifferstein, H. (Hendrik), 1964-, Hekkert, Paul, 1963-
Format:	eBook
Language:	English
Published:	San Diego, CA : Elsevier, [2008]
Edition:	1st ed.
Subjects:	Consumers' preferences. Consumer behavior. Brand choice > Psychological aspects. Design > Human factors. Producten. Belevingswaarden. Electronic books.
Online Access:	Connect to the full text of this electronic book