Product development : a structured approach to consumer product development, design, and manufacture /

Design and manufacture of new products has always been a team effort; but lately the team has been expanding. No longer can companies afford to keep the product design team working in isolation from the production and manufacturing team, not to mention the financial and accounting team For today?s p...

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Bibliographic Details

Corporate Author:	ScienceDirect (Online service)
Other Authors:	Mital, Anil
Format:	eBook
Language:	English
Published:	Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, [2008]
Subjects:	New products > Management. New products > Marketing. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book