Cover Image

The brand bubble : the looming crisis in brand value and how to avoid it /

Bibliographic Details
Main Author: Gerzema, John, 1961-
Other Authors: Lebar, Ed, 1943-
Format: Book
Language:English
Published: San Francisco, CA : Jossey-Bass, [2008]
Edition:1st ed.
Subjects:
Brand name products > Valuation.
Branding (Marketing)
Brand name products > Case studies.
Description
Physical Description:x, 252 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 235-239) and index.
ISBN:9780470183878 (cloth)
047018387X (cloth)