The brand bubble : the looming crisis in brand value and how to avoid it /

Bibliographic Details
Main Author:	Gerzema, John, 1961-
Other Authors:	Lebar, Ed, 1943-
Format:	Book
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2008]
Edition:	1st ed.
Subjects:	Brand name products > Valuation. Branding (Marketing) Brand name products > Case studies.

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