Buy ology : truth and lies about why we buy /
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Doubleday,
[2008]
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- A rush of blood to the head : the largest neuromarketing study ever conducted
- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
- I'll have what she's having : mirror neurons at work
- I can't see clearly now : subliminal messaging, alive and well
- Do you believe in magic? : ritual, superstition, and why we buy
- I say a little prayer : faith, religion, and brands
- Why did I choose you? : the power of somatic markers
- A sense of wonder : selling to our senses
- And the answer is : neuromarketing and predicting the future
- Let's spend the night together : sex in advertising
- Conclusion : brand new day.