Buy ology : truth and lies about why we buy /

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...

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Bibliographic Details

Main Author:	Lindström, Martin, 1970-
Format:	Book
Language:	English
Published:	New York : Doubleday, [2008]
Edition:	1st ed.
Subjects:	Neuromarketing. Consumer behavior. Shopping > Psychological aspects. Marketing > Psychological aspects.