Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge/Taylor & Francis,
[2008]
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| Series: | Marketing and consumer psychology series.
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| Subjects: |
| Physical Description: | 344 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780805857887 0805857885 |