Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /

Bibliographic Details
Main Author:	Krugman, Herbert
Other Authors:	Krugman, Edward
Format:	Book
Language:	English
Published:	New York : Routledge/Taylor & Francis, [2008]
Series:	Marketing and consumer psychology series.
Subjects:	Advertising > Psychological aspects. Consumer behavior.

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