Shiny objects marketing : using simple human instincts to make your brand irresistible /

Bibliographic Details
Main Author: LaBonte, David A., 1953-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:
Online Access:Publisher description
Table of contents only
Description
Physical Description:xiii, 210 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 195-199) and index.
ISBN:9780470357675 (cloth)
0470357673 (cloth)