Shiny objects marketing : using simple human instincts to make your brand irresistible /

Bibliographic Details
Main Author:	LaBonte, David A., 1953-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:	Marketing > Psychological aspects. Product management.
Online Access:	Publisher description Table of contents only

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