The watercooler effect : a psychologist explores the extraordinary power of rumors /

Shows that the process that gives rise to national rumors is fundamentally the same as those that arise around the company watercooler. Why do some rumors persist even in the fact of well-publicized facts to the contrary? Why do we pass on information without verifying that it's true?

Bibliographic Details

Main Author:	DiFonzo, Nicholas
Format:	Book
Language:	English
Published:	New York : Avery, [2008]
Subjects:	Rumor. Social psychology.