The persona lifecycle : keeping people in mind throughout product design /

If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesnt just describe the value of personas; it offers detailed techniques and tools related to...

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Bibliographic Details

Main Author:	Pruitt, John
Other Authors:	Adlin, Tamara
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, [2006]
Series:	Morgan Kaufmann series in interactive technologies.
Subjects:	Product management. New products. Research, Industrial. Produits commerciaux > Gestion. Produits nouveaux. Recherche industrielle. Electronic books.
Online Access:	Connect to the full text of this electronic book Table of contents Publisher description