The contrarian effect : why it pays (big) to take typical sales advice and do the opposite /

Bibliographic Details

Main Author:	Port, Michael, 1970-
Other Authors:	Marshall, Elizabeth, 1975-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Subjects:	Selling. Sales management. Marketing.
Online Access:	Publisher description Table of contents only