Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /

Bibliographic Details
Main Author:	Polski, Margaret M.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : FT Press, [2009]
Subjects:	Rational choice theory. Decision making. Social choice. Economics > Psychological aspects. Consumers' preferences.

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