New product development : from initial idea to product management /
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors s...
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| Format: | eBook |
| Language: | English |
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Amsterdam ; Boston, MA :
Butterworth-Heinemann,
2003.
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| Online Access: | Connect to the full text of this electronic book Publisher description Table of contents |