New product development : from initial idea to product management /

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors s...

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Bibliographic Details

Main Author:	Annacchino, Marc A.
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:	New products > Planning. Product management. Productontwikkeling. Produits nouveaux > Planification. Produits commerciaux > Gestion. Electronic books.
Online Access:	Connect to the full text of this electronic book Publisher description Table of contents