Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money /

Bibliographic Details

Main Author:	Thorne, Lynn, 1967-
Format:	Book
Language:	English
Published:	Ocala, Fla. : Atlantic Pub. Group, [2008]
Subjects:	Word-of-mouth advertising. Viral marketing. Internet advertising.