The pursuit of new product development : the business development process /
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...
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| Format: | eBook |
| Language: | English |
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Amsterdam ; Boston :
Butterworth-Heinemann,
[2007]
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| Online Access: | Connect to the full text of this electronic book Connect to the full text of this electronic book |
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