The pursuit of new product development : the business development process /

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

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Bibliographic Details

Main Author:	Annacchino, Marc A.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, [2007]
Subjects:	New products. Product management. Productontwikkeling. Marketing. Productiewijze. Electronic books.
Online Access:	Connect to the full text of this electronic book Connect to the full text of this electronic book