The pursuit of new product development : the business development process /

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

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Bibliographic Details
Main Author:	Annacchino, Marc A.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, [2007]
Subjects:	New products. Product management. Productontwikkeling. Marketing. Productiewijze. Electronic books.
Online Access:	Connect to the full text of this electronic book Connect to the full text of this electronic book

Table of Contents:

Chapter 1: The Business Objective
Chapter 2: Market Opportunity
Chapter 3: The Business Concept the New Product
Chapter 4: The Product and Business Plan
Chapter 5: Justifying a Program: The Accounting Viewpoint
Chapter 6: Starting Out
Chapter 7: Executing the Plan
Chapter 8: Manufacturing Development
Chapter 9: The Prelaunch Checklist
Chapter 10: The Product Launch
Chapter 11: The Pursuit and Product Management
Chapter 12: Business Development Records Format.