Cover Image

Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Bibliographic Details
Main Author: Prandelli, Emanuela
Other Authors: Swahney, Mohanbir, Verona, Gianmario
Format: Book
Language:English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2008]
Subjects:
New products.
Vernieuwing.
Cliënten.
Samenwerking.
Description
Physical Description:xii, 161 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 133-154) and index.
ISBN:9781847203731 (hbk.)
1847203736 (hbk.)