Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Bibliographic Details

Main Author:	Prandelli, Emanuela
Other Authors:	Swahney, Mohanbir, Verona, Gianmario
Format:	Book
Language:	English
Published:	Cheltenham, UK ; Northampton, MA : Edward Elgar, [2008]
Subjects:	New products. Vernieuwing. Cliënten. Samenwerking.