Cover Image

Customer knowledge management : people, processes, and technology /

"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.

Bibliographic Details
Main Author: Al-Shammari, Minwir, 1962-
Format: Book
Language:English
Published: Hershey, PA : Information Science Reference, [2009]
Subjects:
Customer relations.
Relationship marketing.
Description
Summary:"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Item Description:"Premier reference source"--Cover.
Physical Description:xxiv, 360 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781605662589 (hardcover)
1605662585 (hardcover)
9781605662596 (ebook)
1605662593 (ebook)