Customer knowledge management : people, processes, and technology /

"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.

Bibliographic Details

Main Author:	Al-Shammari, Minwir, 1962-
Format:	Book
Language:	English
Published:	Hershey, PA : Information Science Reference, [2009]
Subjects:	Customer relations. Relationship marketing.