Information communication technologies and globalization of retailing applications /
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference,
[2009]
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| Subjects: |
| Summary: | "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher. |
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| Physical Description: | xviii, 253 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781605662480 (hardcover) 1605662488 (hardcover) 9781605662497 (ebook) 1605662496 (ebook) |