Information communication technologies and globalization of retailing applications /

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

Bibliographic Details

Other Authors:	Rajagopal, 1957-
Format:	Book
Language:	English
Published:	Hershey, PA : Information Science Reference, [2009]
Subjects:	Retail trade. Information technology. Marketing.