Contemporary thoughts on corporate branding and corporate identity management /

Bibliographic Details

Other Authors:	Melewar, T. C., Karaosmanoğlu, Elif, 1975-
Format:	Book
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Subjects:	Corporate image. Branding (Marketing)
Online Access:	Publisher description