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Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

Bibliographic Details
Main Author: Paich, Mark
Other Authors: Peck, Corey, Valant, Jason
Format: Book
Language:English
Published: New York : Informa Healthcare, [2009]
Edition:2nd ed.
Subjects:
Drugs > Marketing.
Brand name products > Mathematical models.
Pharmaceutical industry > Mathematical models.
Drug Industry > economics.
Marketing > methods.
Models, Economic.
Description
Item Description:Revised edition of: Pharmaceutical product strategy. c2005.
Physical Description:viii, 295 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781420087703 (hardcover : alk. paper)
1420087703 (hardcover : alk. paper)