Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /

Bibliographic Details
Main Author:	Paich, Mark
Other Authors:	Peck, Corey, Valant, Jason
Format:	Book
Language:	English
Published:	New York : Informa Healthcare, [2009]
Edition:	2nd ed.
Subjects:	Drugs > Marketing. Brand name products > Mathematical models. Pharmaceutical industry > Mathematical models. Drug Industry > economics. Marketing > methods. Models, Economic.

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