Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
[2008]
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
| Item Description: | Revised edition of: Museum strategy and marketing. c1998. |
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| Physical Description: | xxx, 511 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 469-482) and index. |
| ISBN: | 9780787996918 (cloth) 0787996912 (cloth) |