Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /

Bibliographic Details
Main Author:	Kotler, Neil G., 1941-
Other Authors:	Kotler, Philip, Kotler, Wendy I., 1947-
Format:	Book
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2008]
Edition:	2nd ed.
Subjects:	Museums > Planning. Museums > Marketing. Museum attendance. Museum finance.
Online Access:	Publisher description Table of contents only

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