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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Book
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, [2008]
Edition:1st ed.
Subjects:
Marketing research.
Nonprofit organizations > Marketing.
Nonprofit organizations > Research > Methodology.
Description
Physical Description:x, 276 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750687607 (pbk.)
0750687606 (pbk.)