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Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message /

Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Book
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, [2008]
Edition:1st ed.
Subjects:
Marketing research.
Nonprofit organizations > Marketing.
Nonprofit organizations > Research > Methodology.

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Holdings details from Remote Storage
Call Number: HF5415.2 .K65 2008
 
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HF5415.2 .K65 2008 Available