Cover Image

Consumer behaviour : applications in marketing /

Bibliographic Details
Main Author: East, Robert, 1940-
Other Authors: Vanhuele, Marc, Wright, Malcolm, 1963-
Format: Book
Language:English
Published: Los Angeles : SAGE Publications, 2008.
Subjects:
Consumer behavior.
Consumer behavior > Psychological aspects.
Consumer behavior > Social aspects.
Description
Physical Description:viii, 334 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781412934305 (hbk.)
1412934303 (hbk.)
1412934311 (pbk.)
9781412934312 (pbk.)