APA (7th ed.) Citation

East, R., Vanhuele, M., & Wright, M. (2008). Consumer behaviour: Applications in marketing. SAGE Publications.

Chicago Style (17th ed.) Citation

East, Robert, Marc Vanhuele, and Malcolm Wright. Consumer Behaviour: Applications in Marketing. Los Angeles: SAGE Publications, 2008.

MLA (9th ed.) Citation

East, Robert, et al. Consumer Behaviour: Applications in Marketing. SAGE Publications, 2008.