An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself /

Bibliographic Details
Main Author:	Cochetel, Fabrice
Format:	Thesis Microform eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2006.
Subjects:	Sports > South Africa > Marketing. Sports sponsorship > South Africa. Consumer behavior > South Africa. Brand loyalty > South Africa. Advertising > Brand name products > South Africa. Surfing > South Africa.

Evans: Microforms Fiche (3rd floor)