Subject to change : creating great products and services for an uncertain world /
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and...
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| Format: | Book |
| Language: | English |
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Sebastopol, CA :
O'Reilly Media,
2008.
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| Edition: | 1st ed. |
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| Summary: | "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website. |
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| Item Description: | "Adaptive Path". |
| Physical Description: | viii, 178 pages : illustrations ; 23 cm. |
| ISBN: | 0596516835 9780596516833 |